Practical strategy and marketing for scaling companies.

Access senior expertise to find your next growth move and get your team behind it. Faster and more efficient than hiring in-house, at a fraction of the cost.

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No pitch, just a clear read on your constraint and how to fix it.

20+ years across telecoms, banking, SaaS & startups
Experienced international sales & marketing leader
Advisory Committee, leading Dublin enterprise centre
Design Thinking, Innovation & Climate Entrepreneurship certified (TCD & TUD)

Organisations I've worked with

THE PROBLEM

Everything feels urgent. Nothing feels clear.

Growth-stage businesses don't stall for lack of effort, they stall because there are too many moving parts. Positioning, pricing, the customer, go-to-market, the team; it all tangles together, and you make reactive decisions under pressure.

Today's agile organisations don't need another playbook, or a full-time hire you can't yet justify. You need an objective partner to step in, challenge assumptions, isolate the real constraint, and guide you on where to push.

CHANGE TACK

Senior firepower - at a fraction of the cost and the wait.

A great partnership should earn its place. Here's what you actually get.

Faster to results.

Clarity in weeks, not quarters. In the room from week one, with AI leverage to move at the pace of a team.

Flexible and low-risk.

Scale up (or down) as you need it. No headcount commitment, no long lock-in.

The hard questions, asked.

I challenge the assumptions you're too close to see, so you stop circling and make the call that moves revenue.

Cost effective.

Senior strategy and marketing for a fraction of a full-time hire's salary. Pay for sound judgement, not overhead.

How I work

Systems thinking, applied to your business.

I read the strategic picture, seek out the change worth making, and help you make sure the intervention sticks.

01
See the whole system
Map how the parts of the business actually connect, so we work on the real problem, not the loudest symptom.
02
Ground it in the customer
Deep problem definition and real voice-of-customer. Calls built on evidence specific to your challenge.
03
Find the leverage point
Identify the single intervention that shifts the most, and take a clear position on the move to make.
04
Hand you a plan you own
Or run it with you on a fractional basis. You get clarity, a next step, and the confidence for your team to run with it (with or without me in the room).

Why Change Scout

The rare crossover: €multi-million machines and zero-budget scale-ups.

I'm a strategy and marketing advisor who helps growth-stage businesses navigate change, sharpen positioning and unlock new revenue. Over 20+ years across telecoms, retail banking, high-growth SaaS and the startup ecosystem, I've operated inside multi-million-euro marketing machines and inside scale-ups with nothing but ambition and a whiteboard.

I built the marketing function from scratch at a scaling SaaS, positioning it as a disruptive tech leader across the UK, North America and emerging markets. That work contributed to its majority acquisition by a major OEM.

Today I sit on the Advisory Committee of a leading Dublin incubator, where I co-founded the Healthcare and Sustainability Clusters. I advise founders and business owners on value proposition, operations and routes to market. I ground every engagement in deep problem definition and customer insight, and use AI to move faster than a traditional team.

Proven outcome

The marketing function I built helped position a SaaS for majority acquisition by Groupe Renault.

Both sides of the table

Big-budget corporate marketing and zero-budget scale-up survival. I know which levers work where.

Still in the ecosystem

Advisory Committee of a leading Dublin incubator; co-founded its Healthcare & Sustainability Clusters.

In their words

The same result, across very different rooms.

Founders, clinicians and creative directors all describe the same shift: fragmented complexity turned into a structured plan they could act on.

AI technology

“Things we’d been circling for weeks became clear.”

Paul Condon, Co-Founder, Layke — Certified Databricks Solutions Partner, Dublin

Healthcare innovation

“Shane helped our team move from fragmented ideas to a structured, actionable plan.”

Niamh O'Sullivan, Assistant Director of Nursing, AYA Cancer, Crumlin & St. James's Hospital, Dublin

Creative production

“He brings rigour, clarity, generosity and care to the process.”

Natasha Duffy, Sofft Productions Ltd

How to work together

Pick what feels right or ask for guidance.

Start here

Strategy Sprint

Find your leverage point in weeks, not quarters.

A short, focused engagement that reads the whole picture, defines the real constraint, and hands you a clear point of view plus the moves to make next.

Best for: Founders who need a sharp outside read and a decision, fast.
Time to value: Clarity from the first session.

Fractional Strategy Lead

Senior strategy firepower on tap, without the full-time hire.

I embed as your part-time strategy and marketing lead a few days a month: setting direction, building the operating rhythm, and staying in the room as you execute. Senior judgement, ongoing, at a fraction of the cost.

Best for: Owner-operators who want a strategic partner in the business, not another report.
Time to value: In the room from week one. No lengthy onboarding.

Focused engagements

Specific projects, ready when you need them.

Business Strategy, Operations, Marketing & Sustainability Support

Book a free 30-minute discovery call. Bring the problem that's been tangling you up. Get an outside read on your real constraint and a clear next step, whether or not we take it further.